Loss Forecast for Q3

Imagine a company that just reported quarterly sales of $38,000, of which a scant $197 was actual profit.

Imagine further that the company went on to forecast that, while sales would continue to grow, its already skimpy quarterly profit would actually flip to a loss the next (current) quarter.

You wouldn’t exactly expect shareholders to jump up and down.

Ahhh, but now add six zeroes** to those results, and put the name “Amazon” on the earnings report, and suddenly investors aren’t so disappointed:  after a brief, initial sell-off, company shares dipped less than 3% today.

**That comes to quarterly sales of $38 billion and profit of $197 million, respectively.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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