Realtor Pet Peeves:  When Less is More

Once an editor, always an editor (in my case, heading the venerable St. Louis Park high school newspaper, the Echo, a long time ago).

These days, the object of my ire is fellow Realtors and their (occasionally) less than efficient marketing verbiage.

In that vein . . . instead of saying, “situated close to,” how about “close to” or simply “near” or “by?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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