New Document Distribution Model:  “Come & Get It”

“Ransomware Attack Raises Concerns Over Future Assaults”

–Headline, The NYT (June 28, 2017).

Both professionally (as a Realtor) and as an investor (401k, etc.), it’s apparent to me how big organizations intend to safeguard valuable information from increasingly aggressive and sophisticated hackers.

Step #1:  lock it up in a very secure (online) vault.**

Step #2:  tightly control access.

Clickbait, or, From Windows to Gates in 30 Years

So, forget about emailing anything sensitive anymore:  way too insecure.

Cyber-thieves can readily intercept such communications, booby-trap them (via bad links and attachments), or even mimic them (the definition of “phishing”).

By Invitation Only

Instead, legitimate customers will be notified via authenticated email or even text when a document is ready for them to view or retrieve online.

To access it, they must then input a password and other identifying info that are much more difficult to hack.

**Edina Title clients now obtain closing documents by logging onto the company’s “portal.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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