Good in May > Perfect in June

“Good is the enemy of the Great.”

–aphorism, Voltaire

“Great is the enemy of the Good.”

–real estate corollary, Ross Kaplan

At least a few Twin Cities Sellers this Spring are making a strategic mistake prepping their homes for market.

Namely, they’re taking too long.

So, instead of listing now, when conditions are white-hot in many affordable, high demand neighborhoods, some Sellers are taking an extra week (or three) to make sure that things are . . . just . . . so.

Fussy Buyers Sellers

That’s a terrific instinct around the holidays, when the market’s quiet.

But it’s hardly the case now.

Too, at least in my experience, past a certain point of market readiness, home prep suffers from the law of diminishing returns.

My 2¢ (and that of other veteran agents):  much better to be on the market in early May, in very good condition, then hit the market in perfect condition 4-6 weeks from now . . .

**After the housing crash in 2007-2008, Realtors were worried about a shadow inventory of foreclosed homes that banks supposedly were ready to dump on the market at any minute.

Today?

There appears to be a new shadow market:  a record number of withheld listings (under contract with a broker, but not yet on the market) due, at least in part, to the market’s strength:  with a dearth of inventory, would-be Sellers are delaying until they can find their next home.

See also, “Coming Soon!  New Movies, Music . . . & Residential Listings“; “Coming Soon!”:  How Good Pre-List Marketing Distorts Days on Market“; “Have a House/Need a House”“Jumping the Gun on Networking”; and “Does Networking Really Work?

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply