“The Most Important Person in the World”

In a world awash with sales “how to” books, sure-fire negotiation techniques, and other misguided blather, it was a tonic to encounter this no b.s., not-so-PC take on the customer – salesperson relationship:

When you’re speaking with a customer, who’s the most important person in the world?  “THE CUSTOMER!!,” you all say.

Oh, really?  Let’s look at it a different way — suppose there were two people left on the face of the earth — you and your customer.  One of you had to die.  Who do you want to see drop dead?

“THE CUSTOMER!!,” you all say.

So, we have now established that YOU are the most important person in the world . . . “

–“Customer Satisfaction is Worthless.  Customer Loyalty is Priceless” (p. 25); Jeffrey Gitomer.

Refreshing, no?

If the essence of a good client – Realtor relationship is trust (or so I’ve heard), and trust is built on honesty (plus hard work, professional skill, and generally stellar service), then a little realism ain’t such a bad thing . . .

See also, “The Key to Successful Negotiating:  Getting to Yes?  Or, Getting to No?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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