Getting You More Money For Your Home
& More Home For Your Money

After 13+ years selling homes, I think I finally have come up with a succinct definition of what a good Realtor does:  they maximize what you get.

job dutiesThe sales side of that equation is straightforward:  a good Realtor maximizes the money you get, net of commission, for your home.

They do that by helping to get your home in optimal condition for sale; energetically marketing your home to prospective Buyers and their Realtors; and protecting your interests throughout the negotiation and legal stage of the deal.

Representing Buyers

So, what does a Buyer’s agent maximize?

The home you get for your money.

Of course, given that tastes are subjective, sometimes that means helping Buyers find a home in a particular location.

Other times, it means helping them find a particular kind of home, with specific attributes.

Regardless, every Buyer has a budget — whether it’s $200k or $2 million.

And even in a Seller’s market like today’s, Buyer can choose from amongst multiple homes (they just can’t expect much of a discount, and frequently have to act fast).

Helping Buyers identify and then purchase the “most” home (however they define it) for their money, is what residential real estate sales is all about.

See also, “Realtor Job Description 2015” ; and “Realtor Job Description — Part 2.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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