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Morel Mushrooms at The Wedge for 33% Off

The distinction between “on sale” and “cheap” is nicely illustrated by the morel mushrooms currently on sale for $39.99/lb.(!) at The Wedge Co-op on Lyndale in Minneapolis.

And yes, the principle is frequently on display in residential real estate sales.

Unfortunately, neither the Kaplan family budget nor my (dull) palate support $39.99/lb. mushrooms.  🙂

P.S.:  Which isn’t to say that $39.99/lb isn’t a good value — every good marketer’s comeback.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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