Morel Mushrooms at The Wedge for 33% Off
The distinction between “on sale” and “cheap” is nicely illustrated by the morel mushrooms currently on sale for $39.99/lb.(!) at The Wedge Co-op on Lyndale in Minneapolis.
And yes, the principle is frequently on display in residential real estate sales.
Unfortunately, neither the Kaplan family budget nor my (dull) palate support $39.99/lb. mushrooms. 🙂
P.S.: Which isn’t to say that $39.99/lb isn’t a good value — every good marketer’s comeback.