Reasons to Attend

Why go to Edina Realty’s annual Legends lunch? (a perk for agents with the company 10 years or more).

A. To get a (very) nice free meal.
B. To buttonhole someone from Edina Legal with an urgent question (I found my go-to guy, Edina Realty General Counsel Mark Christopherson, photo above — and yes, I carry around a yellow legal pad to take notes, blog-related and otherwise).
C. To schmooze with colleagues.
D. To hear senior management’s take on the market.*

Correct answer:  all of the above (at least in my case).

Held yesterday at the Marriott Northwest, the featured speaker was St. Paul Saints co-owner and general raconteur Mike Veeck (son of former Chicago White Sox owner and legendary promoter Bill Veeck).

Very much his (famous) father’s son, Veeck regaled the audience with choice anecdotes about Disco Demolition night, an infamous 1979 White Sox promotion that ended with a riot and the 2nd game of a doubleheader being forfeited; legends“Tonya Harding Mini Bat Night” (for another minor league team, not the St. Paul Saints); and yet another baseball marketing ploy, a free vasectomy promotion on Father’s Day (at least for 90 minutes, until the local Archdiocese announced a boycott).

Apparently, Veeck also keeps a (gag) box containing his father’s ashes in his office.

When he shook the box in front of a horrified visitor and it made a rattling sound, the visitor timidly asked what it was.

Veeck answered:  ‘my Dad’s filling.”

See also, “2013 Edina Realty “Legends” Lunch. ”

*Edina Realty senior management uses the annual company Expo each January to expound about the housing market at greater length.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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