Client Realtor Appreciation Day

Q:  What do you call someone at yesterday’s “Legends” lunch who’s been with Edina Realty for 10 years?

A:  “a newbie.”

While it got a laugh, that line is no joke:  fully 40% of Edina Realty’s market-leading 2,000-plus Twin Cities Realtors have been with the company for more than a decade.

Topping the list:  John Madison in the Edina 6800 office, whose service dates back to 1967 (yours truly — no Spring chicken — was in second grade then).

You don’t get that kind of loyalty and longevity without doing something right.

Make that, a LOT of things right.

Honoring Service, Loyalty

What is especially nice about the annual lunch is that it’s based solely on how long someone has been with the company (I just marked my 11th(!) year).

That’s in marked contrast with the majority of real estate industry awards, which are sales-based.*

So, while there were certainly lots of stars and mega-producers sprinkled amongst the 500 or so agents in attendance, you were still welcome if you . . . weren’t.

Somehow, I don’t think Wall Street firms host any such lunches for their longest-serving employees.

Fittingly, the floral centerpieces at each table were given to the agent with the longest company tenure.

“Minnesotan” Defined

Following lunch came the entertainment portion of the program, featuring local comedian Stevie Ray.

Best audience participation moment:

Ray:  [to Edina agent who raised their hand as being a non-Minnesotan] “Sir, how long have you been in Minnesota?”

Edina Agent:  “23 years.”

Ray (to audience):  “When does that qualify him as a Minnesotan?”

Audience:  “Never.”

*Are the agents who sell the most “the best?”

Toyota sells more cars than Porsche, but I know which car most people would rather own (if they could afford it).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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