snow

No 2nd Chance to Make a 1st Impression

It’s always a judgment call whether to go ahead with a scheduled “Broker open” — held for fellow Twin Cities Realtors from 11 a.m. to 1 p.m each Tuesday — when winter weather intrudes (the Twin Cities is digging out from a fresh 8″ or so overnight).

On the plus side, the marketing materials have already been distributed, the listing agent has already blocked out the time, etc.

On the minus side, turnout is likely to be sub-par, and the homeowner may (or may not) have a had a chance to clear their walkway, steps, sidewalk, etc.

The tiebreaker?

If the Edina Realty branches have cancelled their weekly meeting — as many (including City Lakes) have today — I usually opt to scrub, and reschedule for the next Tuesday.

P.S.: ¬†At least anecdotally, I’ve always heard that U-Haul rentals leaving Minnesota don’t peak in the depths of winter, when you might expect.

Rather, they peak in March-April, when the meeker amongst us decide they can’t take it any more, and vamoose (local for “get the hell out”).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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