Customer Service Blunders:  Exhibit A

Want to provoke a customer’s ire (and some negative exposure on a certain blog)?

Ignore their email’s and phone calls in the aftermath of a glitch — in this case, painting my new shed the wrong color.

Total ignored messages over a two week period now?

Four (two voicemails and and two emails).

Uhh . . . kind of lame, guys.

And oblivious to one of the cardinal rules of good customer service:  ignoring a problem makes it worse.

Stay tuned . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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