Realtor-Speak for “No Go, Try Again”

Personally, I’ve never understood the logic of “countering full price.”

That’s what most listing agents advise their clients to do when they receive an offer that’s disappointing — or worse.

Supposedly, that conveys to the Buyer that the offer is too low to begin negotiating in earnest, and that they should go back to the drawing board.

But so does simply saying that to the Buyer’s agent.  


In reality, Buyers who make a “D-” initial offer know exactly what they’re doing.

At least to me, calling them out on it by countering full price — or the equivalent, full price less a nominal amount — seems like an unnecessary formality.

P.S.:  So, is it a “dis” not countering at all?


But no more so than trying to commence negotiations by presenting the Seller with a “D-” offer.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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