Really, Really Liking Real Estate

Want to know one of the worst-kept secrets in real estate sales?

It helps to like real estate.

“Duh,”  right?

But I wouldn’t be any good (or I’d be less good) selling cars, clothes, or  . . . widgets, because I’m not “into” those things.

By contrast, I have always found real estate inherently interesting — and I suspect the same is true for most long-established, successful agents.  

To me, it bundles together business, architecture and aesthetics, psychology, economics, finance, social trends, and much, much more in one dynamic, ever-changing package.

Virtuous Cycle

When you start with that outlook, it’s easy to do all the things that make you an expert in the field:  reading widely; discussing topical issues with colleagues; and energetically tracking the market.

Most important of all?

Actually being “out in the field,” doing deals on behalf of clients.

Doing all those things increases your expertise — and therefore your value to Buyers and Sellers.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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