Really, Really Liking Real Estate
Want to know one of the worst-kept secrets in real estate sales?
It helps to like real estate.
“Duh,” right?
But I wouldn’t be any good (or I’d be less good) selling cars, clothes, or . . . widgets, because I’m not “into” those things.
By contrast, I have always found real estate inherently interesting — and I suspect the same is true for most long-established, successful agents.
To me, it bundles together business, architecture and aesthetics, psychology, economics, finance, social trends, and much, much more in one dynamic, ever-changing package.
Virtuous Cycle
When you start with that outlook, it’s easy to do all the things that make you an expert in the field: reading widely; discussing topical issues with colleagues; and energetically tracking the market.
Most important of all?
Actually being “out in the field,” doing deals on behalf of clients.
Doing all those things increases your expertise — and therefore your value to Buyers and Sellers.
