Softened-Up Sellers

Do lowball offers ever work?

Absolutely — just not in the way most would-be lowballers might expect.

Instead of stealing the property from the Seller at a fire sale price, more often than not what they really serve to do is soften up the Seller for an offer from another Buyer.

White Gray Knight

That’s because, once the Seller gets over their indignation, two things often happen:  1) they don’t want to deal with the Buyer who made the lowball offer, if they can at all avoid it; and 2) their confidence in their asking price — and their patience waiting for it — is shaken, if only just a bit.

Consequently, when the next, merely low offer comes in, it looks good by comparison — and the Seller is usually more motivated to work with it.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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