Like Attracts Like

One of the unexpectedly nice things about surviving in real estate longer than the average Realtor (something like two-thirds last less than 2 years!) is that  . . . you tend to like your clients more over time. 

How’s that, exactly?

Unlike say, relationships (where opposites often attract), in real estate like seems to attract like.

Plus, real estate is a famously referral-driven business.

Put those two factors together, and over time, the clients who you like the most (and vice versa) tend to stick with you, and also refer others.

At least in my experience, the same self-selection phenomenon also seems to apply to office managers and real estate offices.

What’s that they say about “birds of a feather?”

P.S.:  And the resemblances don’t stop there (see, “More Than Just a Coincidence?”).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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