Make That a 4 Day Weekend

There was a major crash yesterday (Tuesday) morning.

The stock market?

Nope, at Edina Realty.

“ProKit,” the proprietary software platform that all 1,800 Edina agents log onto and use day-in, day-out, was out of commission from at least 8 a.m. yesterday, when I first tried to log on, till about 7 p.m. last night (when the predictable avalanche of emails began arriving).

(Note: if you were trying to call my desk line (vs. my cell) or sent me an email yesterday and I didn’t respond . . . now you know why.)

Other side effects: counter-offers that will now get delivered this morning instead of yesterday; a listing that will “go live” on MLS this afternoon instead of morning; and for one very understanding client of mine, a showing that she found out about . . . when the agent opened her front door (her contact information was online — and inaccessible).

All in all, annoying but survivable.

Edina Realty . . . vs. Wall Street

Which underscores the bigger point — namely, an Edina Realty system crash is: a) extremely rare; and b) promptly fixed.

Try saying either of those things about Wall Street.

In fact, in my almost 9 years with Edina Realty, I can’t recall another business day — scheduled maintenance aside — when the system was off-line for more than even an hour.

That’s against the backdrop of an excellent tech support department that’s both accessible and user-friendly.

And that’s coming from someone who knows their number by heart.

Now, if only City Lakes’ HVAC was as stable as Edina Realty’s computer platform.

*My alternative title for this post: ‘Who Knew Edina Realty Celebrated Rosh Hashanah??’

(If you weren’t aware, Rosh Hashanah, the beginning of the Jewish New Year, begins tomorrow night. More observant Jews spend the day at synagogue instead of working.)

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply