“Fair Market Value,” Defined

I, along with thousands of other agents, have developed a scientifically proven, 100% reliable way of establishing a home’s value.


Here’s how you’ll know any given home is priced at fair market value:

It sells.*

Defining “Fair Market Value”

That may seem unduly glib (if not harsh).

Unfortunately, for many as yet unrealistic Sellers, it also happens to be true.

In fact, the foregoing is the very definition of “fair market value.”

Until a Buyer appears who’s willing to pay a given price, everything else — the comp’s, what your neighbor got, how much you have into your home (i.e., purchase price + improvements) — is just noise.

*Of course, that isn’t meant to let the listing agent off the hook. I’m presuming that the home’s condition, appeal, and marketing are already optimal.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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