But That’s Not Rational!

According to business consultant Doug Lennick, “irrational decision-making trumps high IQ” (Lennick spoke to a group of senior Edina agents this am).

Every veteran agent knows that that’s true — and doubtless can cite multiple, first-hand examples involving their own clients (I know I can).

Still, it’s good to hear it out loud, and creates space for a little more patience around that issue.

Because it doesn’t make sense, at least if you’re someone who thinks about things rationally . . . . 🙂

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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