Tackling the Big Stuff ” or Just Cosmetics?

Occasionally, I see a listing agent who takes pains to assure Buyers’ agents in the “Agent Remarks” field on MLS (seen only by Realtors) that the home “is not a flip.”

What’s going on?

The listing agent (representing the Seller) wants Buyers to know that the home hasn’t just been cosmetically improved for sale ” with a hefty mark-up attached.

Flippers’ Usual M.O.

Unfortunately, that’s precisely what lots of “flippers” do.

Specifically, they take dirty, tired homes; clean them up; throw in some new (cheap) fixtures and maybe an appliance or two; add new paint and carpet (also cheap); stage to the nines; and then try to make a quick profit.

Guilt by Association

Which all begs the question: if the listing agent feels the need to distinguish the (non)flip home from a flipped one . . . what corners have they cut getting the home ready for market?

The usual answer to that (non)rhetorical question: new windows, a new furnace, a new Kitchen, updated Baths, etc.

In other words: the big stuff.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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