Do the Cars Come With??

Garages are so important to buyers that Chicago agent Michael LaFido “stages” them for his listings. “We’ll bring in vehicles”Porsches, Ferraris, Lamborghinis and Range Rovers,” Mr. LaFido says. “I particularly like Range Rovers because they appeal to soccer moms.”

–“The Ups and Downs of Having a Home Garage“; The WSJ (7/18/19).

So, how do you stage a garage?

As best I can tell, by: 1) emptying it out and cleaning it up; and 2) renting one or more high-end vehicles to conspicuously place in it.

That is, assuming you don’t already have such cars.

The reason I suspect staging a garage is rare — at least in the Twin Cities, I’ve never seen a listing agent ‘fess to it — is that if you own a multi-million dollar home, you probably already own the kind of vehicles (Porsches, Range Rovers, etc.) that Buyers would expect to find in the home’s garage.

Make that, the attached, heated, 4-car garage with an electric charger and one or more car lifts. 🙂

See also, “20(!) Car Garage (House Included)“; “How to Stage a Closet (at least, in a vacant home)“; “Home Seller (and Staging Client):  “It Looks So Good, Now I Don’t Want to Move!“; and “Savvy Staging Strategy #7”.

Plus: “How Home Sellers Can Tell If They Need Staging Advice”; “Behold the Staged Toilet! (Huh?!?)“; and “Staging Secret #18.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply