Smart Staging

How do you make a home that may be smaller and/or have a challenging layout, feel bigger and more flowing?

Pick one floor covering to use throughout.

Depending on the size home, putting in a new, neutral-colored Berber carpet can cost $5,000 (or more).

But, it can easily add 3x – 4x to the home’s value — and sell it faster!

Clients — and readers of this blog — know that no one is a bigger fan of staging than I am.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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