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A Realtor’s Definition of a “7” (or a “3” or a “9”) vs. a Consumer’s

[Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.]

Good Buyers’ agents don’t just qualify their clients financially, they also vet the Buyer’s selection criteria.

cushionExhibit A:  what a client means when they say they’re looking for a “fixer-upper.”

In my experience, an agent’s definition of a “fixer” and a client’s can difference dramatically.

Defining Terms; 1-10 Scale

Just to define terms, in the course of getting acquainted I’ll often ask prospective Buyers to pick a number reflecting how much work they’re willing/able to do.

So, on a scale of 1-10,  “1” means they can gut the entire home to the studs and put everything back together, including a new Kitchen and multiple new Bath’s.

At the other extreme, “10” means the cushions on the Living Room couch — assuming it comes with the home — need fluffing.

fixer_edinaWhat I often find is that self-labelled “5’s” and “6’s” in practice turn out to be “8’s” or “9’s.”

That becomes evident — usually quickly — when clients see what their agent defines as a “5” or “6.”

“Rough?  I’ll Show You Rough!”

Of course, what “number” house a Buyer ends up with is entirely up to them.

A good Realtor will simply try to:  a) help their client define their preferred number or range, as realistically and objectively as possible; then b) help the Buyer efficiently find whatever home fits that description; and finally c) help them buy it at the best possible price.   See, “Realtor Job Description.”

P.S.:  What do professional remodelers look for?

“The right things wrong,” as ace local contractor Phil Raskin likes to say.

See also, “The Right Things Wrong.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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