Denver Builder: ‘We’re looking for people who want to live in a highly amenitized building’

denver

“You Know What They Meant” Dept.

If a person (presumably a woman) can be well-accessorized, can a new condo building — in this case, a 34-story Denver tower called “The Confluence” — be well-amenitized?

At least according to the builder, yes:

“We’re looking for people who want to live in a highly amenitized building with tremendous views, close to all the action and an ultraluxury lifestyle.”

–Roger Gregory, President of PMRG Investments, a unit of PM Realty Group; “Mile High Rents Put Denver in Big-Time Company”The WSJ (12/30/14).

Here’s hoping “amenitized” doesn’t catch on . . . .

P.S.:  maybe we can all agree to euthanize the term before that happens.

Before it morphs into worse versions, like “amenitization.” 🙂

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply