Products vs. Services

Like a lot of people, I’m sure, I have a drawer-full of coupons — for restaurants, haircuts, and even a massage — that are set to couponexpire unused Monday (Dec. 31).

The explanation?

The lines have been too long.

It’s not a deal if you can’t take advantage of it . . . 

Oversold and Overcommitted

Which is why I’ve always been leery of Groupon offers for discounted services (vs. products).

The logic:  you may have scored a great deal on computer consulting, home contracting, studio photography — you name it.

However, if the small outfit simultaneously (pre)sold services to hundreds of new customers, good luck getting the work done.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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