Once you get past the odd, equal billing on the book jacket — I’m told the publisher rejected Isaacson’s first proposed title, “Walter Isaacson’s Steve Jobs” ūüôā ¬† — the book ranks, at least in my opinion, amongst the best half-dozen business books — make that non-fiction books, period¬†— of the last decade.

The ultimate¬†praise (from me, at least):¬† I’m going to read it again (I just finished).

My favorite quote, from dozens of memorable ones:

Was Steve Jobs smart?  No, not exceptionally.  Instead, he was a genius.  His imaginative leaps were instinctive, unexpected, and at times magical.  He was, indeed, an example of what might be a called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power.  Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.

–Walter Isaacson, “Steve Jobs”

Too big to fit on a tombstone, too brief for a eulogy — but it captures Jobs’ essence perfectly.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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