Some Free Public Relations Advice

To:  Bigos Management
From:  Ross Kaplan, local Realtor and CIDNA homeowner
Re:  Your proposed Lake Calhoun development
Date: 4/21/2012

Dear Bigos:

I’ve seen your company’s (very impressive) plans for 2622 West Lake Street, and share your enthusiasm for building on one of the Twin Cities’ choicest and best-located undeveloped parcels.

Such an undertaking is long overdue, and — done thoughtfully and well — has the potential to genuinely enhance the neighborhood.

However . . . if you’re trying to convince the local neighborhood association (“CIDNA”), Minneapolis city officials, and others that your project will be properly-sized, environmentally friendly, and generally have a low impact on Lake Calhoun and the surrounding neighborhood, it would probably be helpful to not have a corporate name that prominently features the word “Big.”


Ross Kaplan
Your friendly neighborhood Realtor

Sorry, but tell me you disagree . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.
1 Response
  1. The name Bigos is the owners last name. You are not pronouncing it right. It’s pronounced beegos … this name is very well known through out the business community.

    Your projecting your own thoughts on it.

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