Some Free Public Relations Advice
To: Bigos Management
From: Ross Kaplan, local Realtor and CIDNA homeowner
Re: Your proposed Lake Calhoun development
I’ve seen your company’s (very impressive) plans for 2622 West Lake Street, and share your enthusiasm for building on one of the Twin Cities’ choicest and best-located undeveloped parcels.
Such an undertaking is long overdue, and — done thoughtfully and well — has the potential to genuinely enhance the neighborhood.
However . . . if you’re trying to convince the local neighborhood association (“CIDNA”), Minneapolis city officials, and others that your project will be properly-sized, environmentally friendly, and generally have a low impact on Lake Calhoun and the surrounding neighborhood, it would probably be helpful to not have a corporate name that prominently features the word “Big.”
Your friendly neighborhood Realtor
Sorry, but tell me you disagree . . .