The Microsoft Precedent

What turned Microsoft from the preeminent company of the early Internet era (circa 1999) to a company that is now eclipsed by such juggernauts as Google, Apple, and even 

One theory is that its focus on “legacy” products — operating systems and applications software — caused it to miss such innovations as Internet search, smart phones, mobile communication, cloud computing, and tablets.

Another theory is that the government’s decade-long antitrust lawsuit preoccupied and ultimately tamed it.

But I have a third theory as to what caused Microsoft to be an Internet and PC industry also-ran (albeit a still hugely profitable one):   the collapse in PC (hardware) prices squeezed its pricing power.

PC’s Prices — Then and Now

Once upon a time, when a new PC cost $2,000 or $3,000 (or more), Microsoft’s $250 cut for operating system software barely registered.

Today, when a basic PC can cost just hundreds of dollars, $250 for operating software is a “no go”; in fact, Microsoft now appears to collect barely half of that per machine.

What’s any of this got to do with the housing market?

With interest rates continuing their swan dive while property taxes stay flat or even rise, the latter make up an increasing percentage of homeowners’ total housing cost.

Tail Wagging the Dog

To pick a close-to-home example, a $500k home in Minneapolis now comes with an $8,000 – $9,000 annual property tax bill.

Meanwhile, thanks to steadily dropping interest rates, principal and interest payments on such a home could easily be less than $20,000 (assuming the owner put down 20%, and is financing $400k).

That ratio looks increasingly out-of-whack.

Warren Buffett famously observed that “you don’t know who’s been swimming naked until the tide goes out.”

Today’s real estate corollary could very well be:   ‘homeowners don’t notice property taxes until they stick out.”

Today, in many Twin Cities municipalities, they conspicuously do.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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