Define, “Luxury

Is everything now a “luxury rental?”

Put it this way:  driving around the Twin Cities, I haven’t seen many billboards trumpeting “spartan rentals” lately.

So, are they?  (Luxury, that is?)

It’s sort of like Supreme Court Justice Potter Stewart’s line about pornography (“I can’t define it . .  but I know it when I see it“). 

At least to me, “luxury” suggests many (if not all) of the following:  new(er) construction (or at least, terrific condition); high-end finishes; lots of amenities (exercise room, pool, heated underground parking, 24/7 security, etc.); and — of course — an “A” location.

Surprise, surprise, along with all those things typically comes a steep monthly rent.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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