“It Is What Where It Is”

Quick, name some West Twin Cities suburbs.

If you ask some local agents, the list would include Golden Valley, Edina, St. Louis Park, Hopkins, and “Close-in Minnetonka.”

As opposed to what?

Far-out Minnetonka?”

“Close-in Anoka?”

Runner-up favorite suburb adjective:  “PWB” (for “Prestigious West Bloomington”).

Marketing Location

I definitely get what that’s about; for a lot of Buyers today, closer in is better, and some especially large suburbs have parts that qualify as both “close in” and “far out” (Plymouth meets that description, too).

However . . . with Google Earth, Mapquest, and a zillion other ways to find a property these days, location isn’t an attribute that’s very amenable to “spin.”

P.S.:  Years ago, the Vikings had a talented but erratic quarterback named Rich Gannon.

The players used to joke that his first name must be “Jesus Christ,” because every time he was in the game, the coaches would invariably yell, “Jesus Christ Gannon!!”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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