Realtor Role(s):  Conduit, Funnel and Filter

What does the picture above depict?

If you said, “a tournament bracket,” you’d (also) be right, but what I was actually thinking of is a flowchart showing all the communication that accompanies a typical real estate deal, where both Buyer and Seller have their own Realtor.

So, a key part of what each Realtor does is organize and channel information to/for the other side.

For a Buyer, that means communicating with the client (or both of them, if it’s a couple); their lender; their lender’s appraiser; and the Buyer’s closing company.

For a Seller, the list include the client(s); the city inspector (if there’s a municipal point of sale inspection); the home stager; the photographer; any contractor(s) prepping the home for sale (e.g., painters); the Seller’s title company; and — frequently after the sale — the Seller’s CPA.

When there’s a Realtor on both sides of the transaction, all that communication gets funneled into two contact points.

When there’s only one Realtor involved — because the Realtor is acting as a Facilitator for both sides, or because the Seller is an unrepresented FSBO — all that communication instead resembles a hub-and-spoke system.

Which is why it feels like — and is — exponentially more work for the solitary Realtor!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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