Jay Leno “Headline?”

If it were me writing the headline, I might have gone with one of these instead:

“What’s in the City’s Budget?”

“Parsing Minneapolis’ Budget”

“Property Taxes and the City of Minneapolis Budget”

Somehow, against a backdrop of government stalemates, shutdowns, etc., the actual headline (below) comes across as . . . politically tone-deaf (to say the least!):

“Budget Breakdown:¬† Four Factors That Contribute to Property Tax Increases”

See what I mean??

That actual headline ran on the front page of a local Twin Cities paper (not the Strib, if you were guessing) that shall go unnnamed.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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