The Other Super Bowl Yesterday

At least to me, the most interesting Super Bowl match-up yesterday wasn’t Green Bay vs. Pittsburgh, or Ben Roethlisberger vs. Aaron Rogers.

It was Audi vs. BMW vs. Mercedes Benz.

During commercial breaks, the three car companies duked it out in some of the smartest, slickestĀ ads I’ve seen.

So, who won?

I thought Audi’s commercials by far were the most creative, including a cameo by Kenny G.

Just like in politics, though, it’s routine for challengers to take swipes at the incumbent — while the incumbent stays mum about the challenger(s).

By that score, at least, Mercedes is (still) the luxury car leader . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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