“Are You Seeking an Ed.D?”

Yeah, But Not That One

No sooner had I accepted an invitation from Ed DonFrancesco, manager of Edina Realty’s Parkway office, to join his LinkedIn network, than I saw this question at the top of my LinkedIn home page:

“Looking for an Ed.D?”

That’s odd, I thought — didn’t I just click “accept?”

The mystery was solved when I clicked on the question — which linked to an ad for a college promoting its Doctorate of Education program.

Either that’s a helluva coincidence, or, LinkedIn’s search software is interpreting key words a little too literally (and yes, colleges and universities are doing a TON of online advertising these days).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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