Never Saying, “I Told You So”

How do Realtors establish credibility with clients?

I wish it was only a matter of coming across as authoritative about the housing market, being on top of new listings and “Sold’s,” having great references, etc.

In today’s housing market, however — especially with clients who don’t already know you — it frequently seems like Realtors establish credibility one of two ways:

With Buyers:  when a home that you pronounced a good value, that they nevertheless decided to wait on, in fact sells for the owner’s asking price (or very close). 

With Sellers:  when they pass on an offer that you characterized as representing fair market value, and the next offer comes in lower (or doesn’t come in at all!).

And no, it gives Realtors no great pleasure to be proven right in either of the above instances.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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