Don’t be evil.
–Google corporate motto
Bone to Pick
So, if you search “Twin Cities real estate blog” on Google this morning, what will you find?
Here’s a (partial) roll call of putative Twin Cities real estate blogs that currently out-rank “City Lakes” (which, for the record, pops up 17th in response to the query, “Twin Cities real estate blog”):
–“Living Twin Cities” (#9): last three posts are Oct. 5, Aug. 11, and July 20 (less content than I’ve posted this weekend).
–Pete Aplikowski’s Real Estate Blog (#7), featuring all of three posts in October, and none yet in November.
The blog’s solitary September post largely consisted of this zinger:
If you know anyone who needs help renting their property, please let me know. Sometimes it makes more sense than selling it given the current market conditions. I can handle all the details, showing property, drafting lease, etc.. The fees for this are very minimal compared to selling.
–“Minneapolis Real Estate Blog” (#5): Visit this one and you’ll see that the author abandoned the blog in favor of a new-and-improved one last April; the post prior to that is from July.
Search Engine (Dis)Optimization
Honestly, I’m delighted that anyone reads my blog.
And I certainly wouldn’t expect every Realtor-blogger out there to generate original, quality content on a daily basis.
Or for Realtors to blog at all.
But that hardly explains getting lapped by less active (or defunct!) local realtor blogs.
So what does (explain it)?
I’ll leave the search engine algorithms to Google’s quants, but you’d certainly suspect one (or a combination) of these explanations: 1) Google searches can be gamed; 2) Google searches aren’t so smart after all; 3) they’re bought and paid for.
Can you say, “pay-for-play?” (or more to the point, “Google Adwords”).
If it’s #3, how about ditching the false piety (see, corporate motto) and providing disclosure to that effect (“our search results are dictated by corporate sponsors”)?
And to think, all this from the search engine not owned by Microsoft (don’t even get me started on “Bing”).
*The graphic above shows the number of visitors and page views for City Lakes Real Estate from Sept. 15-23.
The “spike” (statistical middle finger) was Monday, Sept. 20, when my post on Elizabeth Warren (“The Wall Street Journal Whiffs on Warren“) got picked up nationally.