The Factor in Selling a Home Today

If you have a choice between price and terms . . pick terms.

–famous real estate line

Once upon a time, when mortgage rates were in the stratosphere, “terms” — specifically, financing terms, if the Seller was providing it — were everything in real estate deals.

Fast forward to today’s environment of free money (for banks) and very, very cheap money (for home Buyers with decent credit).

Once a listed home is well-staged, photographed, and otherwise well-marketed . . . the only factor that’s left is price (that insight per City Lakes Office Manager Josh Kaplan).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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