Real Estate Marketing 101
Realtors use “sign tents” in a variety of situations (it’s a called a “tent” because it’s in the shape of a triangle, and looks tent-like).
The standard sign, of course, is “Please Remove Shoes.”
But custom signs are a great way to call attention to hidden home features.
So, I’ve had them made up to alert prospective Buyers to a Kitchen warming drawer that would have otherwise gone unnoticed; draw attention to an especially large entry closet that was covered with paneling (and therefore camoflauged); and helpfully label a “Butler Bell” that people at my open houses had been puzzling over.
But another great use for a sign tent is the one I saw today at 4904 Sunnyslope*, in a lower level utility room that would have otherwise fallen through the cracks.
The sign tent read:
Enjoy this Room as:
–Storage
–Arts & Crafts
–Dark Room
–File Room
–Office
Nice touch!
*Listing agents are Amy Deckas and Marybeth Goulett of Edina Realty.
