Looking (in vain) for a Parking Spot

In today’s post-crash, Alice-in-Wonderland financial world (zero percent interest rates, the biggest financial culprits commandeer the most government aid, etc.), it’s nice to see that not all economic laws have been repealed.

Like supply and demand.

Headed to a downtown appointment yesterday — President’s Day, a holiday for many businesses –I figured it would be a slow business day, and therefore parking would be ample.


On block after block, the spaces alongside every single parking meter were taken.

Then I realized: free parking! All day!

If you want to stimulate demand for something . . . lower the price.

It doesn’t get any cheaper than free.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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