“[Fill in the Blank] Opportunity!”
To overuse something is to devalue it.
So, what is arguably the most overused word in real estate today?
“Opportunity” (followed by the obligatory exclamation mark).
As in . . .
–Rare opportunity!
–Wonderful opportunity!
–Great opportunity!
–Investment opportunity!
–Don’t miss your opportunity!
–What an opportunity!
–Opportunity knocks!
–Seize the opportunity!
–Renovation opportunity!
–Rental opportunity!
–Perfect opportunity!
–Once-in-a-lifetime opportunity!
–Fantastic opportunity!
–Excellent opportunity!
–Turnkey opportunity!
–This is your opportunity!
–Nice opportunity!
–Equity opportunity!
Plus, of course, that old Realtor-to-Realtor staple: ‘open house opportunity.’
You get the idea.
Jeez, guys, how about some non-cliche sales verbiage??
To paraphrase Thomas Friedman, Realtors never miss an opportunity to use the word “opportunity.”
P.S.: how about this one: ‘not-so-rare opportunity?’
