First Newspapers, Then Greeting Cards?
As goes the Star Tribune (and Chicago Tribune, and Rocky Mountain News, and any number of now-bankrupt or extinct newspapers) . . . so goes Hallmark Cards?
It’s hard to avoid that thought watching three kids — mine — react to the cards my five-year old daughter received on her birthday today.
The paper cards were barely glanced at.
By contrast, the eCards — with their dynamic graphics, sound effects, and story lines — kept them transfixed for eons (OK, a few minutes, but that’s an eternity for small kids).
Hard to go back to black-and-white — or 2-D — once you’ve seen 3-D.
P.S.: Ironically, my guess is that paper cards will survive if only because they serve as the “delivery system” for another anachronism: a personal check as birthday gift (vs. gift cards and other forms of digital money).