1.5% in Really Big Type is Still . . . 1.5%

Just a heads up to whoever writes the marketing copy for banks advertising “fat” interest rates on their saving deposits, CD’s, etc.:

1.5% in really big type is still just 1.5%.

And it doesn’t matter how pleased the actors in the ads look.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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