2020 Words of the Year

Synch´-ron-ate” (verb):  taping a TV or cable show, then watching it ” without commercials ” so as to finish at the same time as the live telecast.”

” Proposed addition to English language; Ross Kaplan.

The competition for word(s) of the year is especially stiff this year.

After all, thanks to Covid-19 and the 2020 Presidential election, there are a bevy of contenders including “subvert,” “social distance,” “pre-bunk,” and “de-platform.”

Regardless, I hereby offer up “synchronate” — as in, “to watch the 5:30 p.m. network news without commercials, you have to synchronate, i.e., join the live broadcast at 5:41 p.m., then fast-forward thru the commercials.

That way, you’ll finish the telecast at 6 p.m., exactly when the real-time program is concluding.

See also, “Watching the Oscars . . . But Skipping the Commercials.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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