“Trying to stem declining gum sales, Mondelez and other gum makers are coming up with formulas that they say convey additional benefits. Trouble sleeping? There is a gum for that. Other new chewing gums purport to boost energy, alleviate headaches and stimulate weight loss.”
–“Chew on This: Gum That Promises to Help You Sleep and Make You Skinny”; The Wall Street Journal (12/3/2019).
I suppose it was inevitable.
In an era when everything is becoming “smart” — cell phones, TV’s, appliances, water, you name it — good, old-fashioned chewing gum was due for a makeover.
Which just leaves one question: if the new, enhanced version qualifies as “smart,” what do you call the old, low-tech version?
My candidate: “dumb gum.” 🙂
P.S.: my alternative name for smart gum: “custom gum.”