“Trying to stem declining gum sales, Mondelez and other gum makers are coming up with formulas that they say convey additional benefits. Trouble sleeping? There is a gum for that. Other new chewing gums purport to boost energy, alleviate headaches and stimulate weight loss.”

–“Chew on This: Gum That Promises to Help You Sleep and Make You Skinny”; The Wall Street Journal (12/3/2019).

I suppose it was inevitable.

In an era when everything is becoming “smart” — cell phones, TV’s, appliances, water, you name it — good, old-fashioned chewing gum was due for a makeover.

Which just leaves one question: if the new, enhanced version qualifies as “smart,” what do you call the old, low-tech version?

My candidate: “dumb gum.” 🙂

P.S.: my alternative name for smart gum: “custom gum.”

See also, “Coming Soon: “The Bespoke Home??”**“; and “Non-Traditional” vs. “Regular” Sales.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply