Quick! Name a Pretentious Synonym for “Custom-Made”

Once upon a time, the adjective “bespoke” applied to exactly one thing: clothes.

Specifically, high-end, custom clothes like men’s suits and shirts, or women’s gowns (although I think “couture” was and is the more popular term for the latter) .


Here’s a partial list of things (and not-things, i.e., experiences) that apparently can all be “bespoke”:

–Corporate software

Not Just Clothing

So, who makes (“individually hand-crafts??”) all those bespoke things and experiences?

“Artisans” (of course).

**Wanna know a secret? There already IS bespoke real estate. 🙂

Somehow, though, Realtors seem to prefer adjectives like “luxe,” “luxury,” “stunning,” “unmatched,” “magnificent,” etc. to describe upper, upper bracket properties.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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