Quick! Name a Pretentious Synonym for “Custom-Made”
Once upon a time, the adjective “bespoke” applied to exactly one thing: clothes.
Specifically, high-end, custom clothes like men’s suits and shirts, or women’s gowns (although I think “couture” was and is the more popular term for the latter) .
Now?
Here’s a partial list of things (and not-things, i.e., experiences) that apparently can all be “bespoke”:
–Travel
–Handbags
–Corporate software
–Cocktails
–Jewelry
–Politicians
–Eyeware
Not Just Clothing
So, who makes (“individually hand-crafts??”) all those bespoke things and experiences?
“Artisans” (of course).
**Wanna know a secret? There already IS bespoke real estate. 🙂
Somehow, though, Realtors seem to prefer adjectives like “luxe,” “luxury,” “stunning,” “unmatched,” “magnificent,” etc. to describe upper, upper bracket properties.
