Ill-Advised(?) Corporate Names — Exhibit A

“Slack files to go public, revealing $400 million in revenue and $139 million in losses.”

–Headline, CNBC.com (4/26/19).

It’s hardly hurt workplace messaging company Slack, on track to go public later this year at a valuation that could approach $20 billion(!).

But, you’d think the name “Slack” would invite some not-so-flattering nicknames.

Like, I dunno, referring to its employees as “slackers.”

Apparently not . . .

P.S.: I have long had a similar reaction to South Korean auto maker KIA; once upon a time, that acronym was understood to mean “killed in action.”

Meanwhile, when it comes to stock market tickers, the worst one I can recall was the one assigned to restaurant chain Au Bon Pain: “PAIN.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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