The Bruce Willis Estate in Sun Valley

The Twin Cities doesn’t really have celebrities, excepting certain Vikings, Twins, and Timber Wolves.

Ergo, it doesn’t really have celebrity homes.*

But, if you’re the listing agent representing a famous client, do you broadcast that fact?

Keep mum?

Privacy vs. Cachet

My Upper Midwest sensibilities say the latter, because of privacy concerns.

However, the broker selling Bruce Willis’ estate near Sun Valley, Idaho (I was in the area recently**) clearly reached the opposite conclusion.

I think it ultimately turns on two considerations:  1) the client’s wishes; and 2) what will maximize the sales price.

If you’re interested, the home has 8,400 square feet and sits on 20 acres; the list price is $5.895 million.

*Two exceptions:  1) Paisley Park, Prince’s old digs; 2) and the Mary Tyler Moore house by Lake of the Isles.

**So many billionaires apparently attend Allen & Company’s annual Sun Valley retreat every July that the local airport doesn’t have room for all the private jets.

Instead, the pilots drop off their famous clients, fly to nearby Idaho airports that have parking space (Boise, Pocatello, Twin Falls), then return to Sun Valley at the end of the retreat.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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