What’s in a Name Label?
After decades(?) buying Costco’s Kirkland (house) brand — slapped on its milk, eggs, toilet paper and dozens of other items — I’d always assumed Costco had its headquarters in Seattle suburb Kirkland, just north of the city.
Unh-unh.
Costco’s headquarters (pictured above) is in another suburb, Issaquah, located about 10 miles east of Seattle.
The explanation?
Costco’s then-senior management thought “Kirkland” had a better ring to it than “Issaquah.”
In Twin Cities terms, it would be like opting for “Woodbury” over “Shakopee.”
