2014 Election Inferences & Educated Guesses

Like a lot of voters at this point, I’m mostly trying to tune out the barrage of political ads (thanks, DVR!).

electionBut, it’s possible to make inferences about various races based on where candidates are spending their precious, last-minute ad dollars.

Exhibit A:  ads by Wisconsin Governor Scott Walker on Twin Cities TV stations.

Eastern Twin Cities Suburbs

While the eastern edge of the Twin Cities reaches such Wisconsin cities as Hudson and River Falls (towns, really), they constitute perhaps only 5% of the Twin Cities by population (my guess).

Translation:  advertising on Twin Cities TV is a very inefficient way to reach Western Wisconsin voters.

The obvious inference?

The Wisconsin gubernatorial race is very close, and many of the swing voters live in Western Wisconsin.

P.S.:  I don’t recall seeing any ads run by Walker’s opponent, Mary Burke.

Meanwhile, using the same barometer (Twin Cities market TV ads), the Rick Nolan – Stewart Mills Congressional race is easily the most contested locally.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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