Narrow Lapels, Dated MLS Photos & “Winter” Stamps

If you wait long enough, eventually, everything seems to come back in style.

winter stampThat’s true in real estate marketing: ¬†after conspicuously sticking out the last 5 months or so, there are actually a couple VERY stale MLS listings — featuring winter shots — that will actually look fresh again.

At least until you look up “days on market.”

By the same token, I’ve been sitting on a stash of “Forever” stamps with a winter tableau that will actually be OK to use again soon without risk of embarrassment.

Just hopefully, not too soon.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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