Negotiating 101

Here’s a thought:  your negotiating leverage is only as good as your “or else.”

As in, “if you don’t accept my last offer, I’m going to . . . ”

Or, “if $3,000 towards your list of repairs isn’t sufficient, I’m going to . . .”

Two Scenarios

At one extreme, if your “or else” to the latter question is, “I’m going to cancel our deal, and accept a higher, signed backup offer,” you’re likely to get what you’re asking for from the Buyer.

By contrast, if it’s, “I’m going to do the deal, anyways, at your last price,” . . . the other party probably isn’t going to budge. 

Implicit in the above is that the party who has the better “or else” knows exactly what their alternative is — and is poised to act on it.

P.S.:  Good negotiators work proactively — and continuously — to improve their “Or Else’s.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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